The Campbell Firm PLLC served as counsel to Por Ti Familia, a Cayman Islands company with an operating subsidiary based in Lima, Peru, in connection with its first round of private equity investment. The Company closed the financing round in April 2009 with U.S. and international investors. The lead investor was Rose Tech Ventures.
Por Ti Familia is a for-profit health care company, providing medical and pharmaceutical services to its customers. Doctors are provided at an affordable cost and treat many common ailments. The business model has been successfully implemented in other countries, and from all accounts Por Ti Familia is meeting its benchmarks in Peru.
The transaction was quite complex. It involved multiple law firms, including Appleby in the Cayman Islands and Estudio Echecopar, Peruvian counsel; the investors’ counsel was Goodwin Proctor. “I especially enjoyed the international aspects of the transaction,” Ms. Campbell said, “as I work with a number of foreign companies as part of my practice, including Japanese and Indian clients.”
Enrique Coronado, the CEO, sought Ms. Campbell’s advice when presented with the term sheet after he graduated from Columbia University with his MBA. Ms. Campbell has been part of the Sounding Board at Columbia University’s Business School’s Lang Center for Entrepreneurship, which provides advice to students and alumni, as well as judging business plans there. Ms. Campbell was familiar with Mr. Coronado’s business plan from a presentation he made at Columbia. Ms. Campbell said, “I was so pleased that Enrique was taking his business to the execution phase and following his entrepreneurial dream. And I am excited to be part of a venture with a ‘social angle’ – to bring affordable health care to a population that really needs it.”